Digital Media Weeks in Review

Steve Jobs likes a fight. No he likes innovation and creativity. All men are created equal. They can come up with nifty gadgets that make the consumers go gaga. When was the last time you entered an Apple computer or CompUSA to see all the fancy iMac computers displayed on the shelves? Pretty interesting indeed! You have Apple Mini everywhere. Just at the begining of last month, Apple unveiled iPod Nano. Consumers are not even getting enough time to enjoy it. This week, October 8, Apple released the much -anticipated, much-predicted Video Ipod.

Apple floods the market with interesting gadgets. If you saw the floods of New Orleans, then you have an idea of what Steve Jobs has been able to do with his iPods. Media content becomes the king. He started iTunes with a few songs. Now, consumers can buy millions of songs. Observers are already predicting that he will do for video media content what he did for music. Already, he has struck a contract with ABC to make its shows available after 1 day. Lost and Desperate Housewives will be among them. A new wave of digital content will be created with the opening of this great market. Others will follow suite too. For $1.99, consumers will be able to download their favorite shows and programs. Costing between $299 and $399, the Video iPod will be a bestseller at retail stores, way ahead of the holiday rush shopping. What will be under your Christmas tree this year? Hey, you can have some head start for your Valentine's Day gift shopping!

Apple may not have all the fun though. Microsoft's Xbox 360 will be released on Nov. 22 to the delight of video gamers worldwide. Industry insiders estimate that sales are expected to reach 2.5 million. What's so great about the Xbox 360? It comes equipped with built-in hard drive and will cost between $399 or $299 without the hard drive.









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